ERIC WITTLAKE, Sr. Director of Category and Product Marketing at 6sense
Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.
Tune into this 15-minute conversation to hear Eric’s take on the role content plays in the sales process, including:
- The importance of involving buyers into the selling process,
- What personalization means for content (and what it doesn’t mean), and
- How to enable sellers to better leverage content.
On-demand webinar library
Check out our past webinars to learn time-tested strategies for responding to RFPs, managing company knowledge, and crafting deal-winning proposals.
Purchasing software is a big commitment. In addition to vetting functions and features for end users, leadership and stakeholders must understand the bigger value to the business. View this webinar to learn how to get the most out of your proof of concept (POC), from setting goals and determining key players to building a business case for internal approval.
New research from Callan Consulting has unearthed actionable steps proposal teams can take to ensure they’re performing at their highest level. The research found that top proposal teams win 16% more RFPs and generate 55% of revenue from RFPs compared to 41% of revenue generated by other teams.
Watch this on-demand webinar for insight into how to help proposal and sales teams do more with less. Download the companion checklist.
You spend, on average, 20% of your time searching for content. Manual processes or ineffective software force you to start every proposal from scratch.
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An RFP is only one milestone in the overall sales cycle. But it is a big one. The best way to make sure an RFP response hits the mark is to have your RFP process aligned to...
Learn how to transform your RFP Answer Library into an absolute masterpiece, and prepare your content for 2022 and beyond
The value of proposal managers is undeniable: Organizations with dedicated proposal managers submitted 3.5x more responses to RFPs than those without. Kelly
What does it take to lead a sales team to success? Get tips from this webinar on navigating everything from sales enablement content to coaching expectations to tools you...
A top-notch content library, curated by engaged subject matter experts (SMEs) and powered by machine learning automation, has been proven to improve responses to RFPs, RFIs, DDQs, and security questionnaires:
