Why Consumers’ Purchasing Experience is Shaping Vendor Selection

Written by
RD Symms
RD Symms
Updated on
  1 min read

Why Millennials’ Amazon experience is shaping vendor selection

In this guest post, Procurement Leaders invite RFP360’s Dave Hulsen to explore the effects of consumer online purchasing tendencies on the b2b vendor selection process.

“Selecting suppliers is too hard. Why isn’t procurement more like buying stuff on Amazon?”

This was the indignant reaction from my team’s first millennial (person between the ages of 18-34). We were onboarding, and as she was new to the industry, I was explaining how traditional procurement worked (RFPs, weighted scoring, etc.). Her reaction? Absolute mortification.

 


RD Symms

RD is a senior copywriter at Responsive. He has more than 15 years of experience in writing, content development, and creative strategy. Connect with RD on LinkedIn.