Loopio pricing

Jul 23rd, 2025

8 min read

Unlike many software companies that show specific dollar amounts, Loopio uses a quote-based pricing model. All pricing plans require potential customers to request a custom quote, which allows the company to adjust pricing based on specific organizational needs, team size, and usage requirements. According to third-party data, the median buyer pays approximately $22,786 per year, with pricing typically ranging from $11,682 to $55,704 annually.

Essentials plan

The Essentials plan serves as Loopio's entry-level offering, designed for small businesses that need basic RFP response capabilities. This plan focuses on providing essential tools for managing simple projects and building a basic content library.

Core features included in the Essentials plan include unlimited projects and entries, ensuring that small businesses aren't limited by artificial usage caps. The plan includes intelligent automation features that help streamline the response process by automatically suggesting relevant content from the organization's library. Users can customize the appearance of their responses through customizable themes, maintaining brand consistency across all proposals.

Integration capabilities in the Essentials plan include connections to popular business tools such as SharePoint, Microsoft Teams, PowerPoint, and Slack. These integrations enable smooth collaboration and content sharing within existing workflows, reducing the need for teams to switch between multiple platforms during the RFP response process.

For example, a small consulting firm with 20 employees might use the Essentials plan to manage responses to 3-5 RFPs monthly, using the SharePoint integration to access existing proposal content and the Teams integration to collaborate with subject matter experts during the response process.

Plus plan

The Plus plan targets businesses looking to scale their RFP operations beyond basic functionality. This tier includes all Essentials features while adding enhanced capabilities for content management and process automation.

The Enhanced Library feature provides more sophisticated content organization and search capabilities, allowing teams to quickly locate relevant information from larger content repositories. Google single sign-on simplifies user authentication and access management, particularly important for growing teams.

Integration options expand significantly in the Plus plan, incorporating connections to major CRM and sales platforms including Salesforce, Microsoft Dynamics, HubSpot, and Seismic. These integrations enable better alignment between RFP activities and broader sales processes, ensuring that proposal efforts connect to overall revenue generation strategies.

The Plus plan introduces Library & Project Reporting capabilities, providing analytics and insights into content usage, project completion rates, and team performance metrics. This data helps organizations identify bottlenecks and optimize their response processes.

A notable addition to the Plus plan is Generative AI functionality, which can automatically draft responses based on existing content and context. This feature significantly reduces the time required to create initial response drafts, allowing teams to focus on customization and quality improvement rather than starting from scratch.

Consider a mid-sized technology company with 200 employees that responds to 15-20 RFPs quarterly. The Plus plan would enable them to integrate their RFP process with their Salesforce CRM, automatically pulling opportunity details and updating deal stages based on proposal progress. The Generative AI feature could reduce their initial drafting time by 60%, while enhanced reporting would help them identify which types of RFPs have the highest win rates.

Advanced plan

The Advanced plan addresses the needs of organizations with complex operational requirements, offering robust functionality to support sophisticated workflows and collaboration patterns.

Multi-Language Library support enables global organizations to maintain consistent messaging across different languages and regions. This feature is particularly valuable for companies operating in international markets where RFPs may be issued in various languages.

Advanced Collaboration features provide more sophisticated project management capabilities, including user provisioning for automated account management, confidential project support for sensitive proposals, multi-assignee functionality for complex response requirements, and multi-step review processes that ensure quality control across large teams.

Users on the Advanced plan receive early access to new features, allowing them to use cutting-edge capabilities before they become available to other tiers. This early access can provide competitive advantages in proposal processes.

For instance, a global financial services firm with 1,000 employees might use the Advanced plan to manage responses to complex regulatory RFPs across multiple countries. The multi-language library would ensure consistent compliance messaging in English, Spanish, and French, while multi-step review processes would route different sections to appropriate regional compliance officers and subject matter experts. Confidential project capabilities would protect sensitive information related to government contracts or highly competitive situations.

Enterprise plan

The Enterprise plan represents Loopio's most comprehensive offering, designed for large global organizations with complex operational structures and demanding scalability requirements.

Flexible license options allow organizations to customize user access and permissions based on diverse role requirements across different business units. Multi-library support enables large organizations to maintain separate content repositories for different product lines, geographic regions, or business units while still providing centralized management capabilities.

The Enterprise plan includes a 99.8% uptime guarantee, ensuring that mission-critical proposal activities aren't disrupted by system outages. This level of reliability is essential for organizations where RFP responses represent significant revenue opportunities.

Enterprise customers work directly with Loopio to build custom solutions tailored to their specific needs, often incorporating unique integrations, specialized workflows, or enhanced security requirements.

A multinational corporation with 10,000+ employees across multiple industries might use the Enterprise plan to manage hundreds of RFPs annually. They could maintain separate libraries for their healthcare, financial services, and manufacturing divisions, each with appropriate compliance and regulatory content. Flexible licensing would allow them to provide full access to core proposal teams while giving read-only access to subject matter experts who contribute occasionally.

Add-on options

Beyond the core plans, Loopio offers several add-on options that extend functionality for specific use cases or requirements.

The Go/No-Go add-on integrates opportunity qualification directly into Salesforce, enabling sales teams to make data-driven decisions about which RFPs to pursue. This integration helps organizations focus resources on opportunities with the highest probability of success.

Project Translations add-on provides professional translation services for RFP responses, enabling organizations to respond to international opportunities without maintaining in-house translation capabilities. This service extends beyond simple language translation to include cultural adaptation and local compliance considerations.

Onboarding Packages offer enhanced support during the initial implementation phase, providing additional training, setup assistance, and strategic guidance to ensure successful adoption across the organization.

Industry Integrations add-on provides specialized connections and functionality for specific vertical markets, such as healthcare, government, or financial services, where unique compliance requirements or industry-specific workflows may be necessary.

User permission levels

Loopio's pricing structure accommodates different user roles and access requirements through customizable permissions. The platform supports four distinct access levels: No Access, Participant, Creator, and Full Access.

Users with No Access can view projects but cannot contribute content or make changes. Participants can contribute to specific projects but cannot create new projects or modify library content. Creators can build projects and add content but may have restrictions on administrative functions. Full Access users can perform all system functions, including user management and system configuration.

This detailed permission structure allows organizations to optimize their licensing costs by providing appropriate access levels for different user types. For example, a company might provide Full Access to core proposal managers, Creator access to regular contributors, and Participant access to subject matter experts who contribute occasionally.

Customer support and success

All Loopio pricing plans include comprehensive customer support and success services. The company provides training and setup assistance through dedicated Onboarding Managers, ensuring that new customers achieve rapid time-to-value. Ongoing Customer Success support helps organizations optimize their use of the platform and achieve better results over time.

Customers receive unlimited access to The Learning Station, Loopio's on-demand training hub, which provides tutorials, best practices, and advanced feature training. Customer support is available through multiple channels including phone, email, and in-app assistance.

Cost considerations and value factors

While Loopio doesn't publish specific pricing information, organizations should consider several factors when evaluating the investment. The cost of RFP software should be weighed against the potential benefits, including time savings, improved win rates, and enhanced collaboration efficiency.

Third-party data suggests that buyers typically save about 9% on average when negotiating contracts with Loopio. Organizations often find advantage in factors such as multi-year commitments, end-of-quarter timing, case study participation, and demonstrating expected growth or economies of scale.

The platform's flexible pricing model means that organizations pay for capabilities they actually need rather than purchasing overly complex solutions. This approach can make the investment more cost-effective, particularly for organizations with specific requirements or constraints. However, at these price points, organizations might find it worthwhile to evaluate whether other solutions in the market offer similar capabilities at lower costs.