Loopio is software that helps companies respond to RFPs (requests for proposals). The Loopio platform has a central library where teams store answers to common questions, and uses AI called "Magic" to automatically fill in responses. The software connects to tools like Salesforce and Slack, and includes features for team collaboration and tracking how content gets used.
Loopio targets mid-market and enterprise companies, with over 1,500 organizations using it. Pricing ranges from $54,000 to $142,000 per year, based on third-party estimates, though the company doesn't publish rates and requires custom quotes. It meets SOC 2 and GDPR compliance standards and provides unlimited support, with enterprise customers getting dedicated success managers.
Responsive is RFP software that works for companies of all sizes, from small businesses with under 50 employees to Fortune 500 companies. It uses custom pricing with tiered plans called Emerging, Growth, and Enterprise, starting at $299/user/month, plus a platform fee, with no free trial available. Responsive also offers a Lite Edition plan starting at $80/user/month, providing small businesses and small teams with immediate response needs without the complexity or cost of a full response management platform.
The Responsive platform includes a content library, project collaboration tools, workflow automation, and Responsive AI that suggests and generates answers from existing content. It integrates with common business tools like Salesforce, Slack, and Office applications. Users get standard support through a knowledge base and community, with premium support and dedicated customer success managers available at higher tiers. The platform is SOC 2 Type 2, GDPR, and ISO 27001 compliant.
Building on this foundation, Responsive’s AI agents act as purpose-built digital specialists, executing across the full pursuit lifecycle: qualifying opportunities, generating high-quality responses, ensuring compliance, and delivering strategic insights grounded in trusted knowledge. Unlike generic AI tools, these agentic capabilities orchestrate workflows and intelligence end-to-end, helping teams move faster with greater accuracy, consistency, and confidence.
Comparing Loopio and Responsive
Loopio pros and cons
Loopio offers strong RFP automation with AI-powered answer filling and maintains excellent user satisfaction ratings (4.7/5 on G2). The platform provides unlimited support with dedicated customer success managers for enterprise clients and integrates well with popular business systems.
However, Loopio comes with high costs (estimated $54k-$142k annually) and focuses primarily on mid-market to enterprise customers. The platform lacks transparent pricing and doesn't offer a free trial, making it less accessible for smaller organizations to evaluate.
Responsive pros and cons
Responsive offers comprehensive features, including advanced AI capabilities and powerful agents, and serves a broad range of customers, from small businesses to Fortune 500 companies. The platform offers tiered pricing plans and maintains strong user reviews (4.5/5 on G2) with additional ISO 27001 certification for security.
The main platform starts with a Platform fee and user-based pricing from $299/user/month, offers unlimited projects, and requires a sales quote to customize the plan to the customer's individual needs. However, Responsive also offers a low-cost alternative in the Lite Edition of the platform, providing basic needs for $80/user/month.
Feature comparison
Pricing
- Loopio: Quote-based, estimated $54k-$142k annually plus services
- Responsive: Quote-based tiered plans, a Platform fee, and user-based pricing starting from $299/user/month
AI and automation
- Loopio: One-click AI answer fill ("Magic"), central answer library, content analytics
- Responsive: Advanced AI for auto-suggesting and generating answers, comprehensive workflow automation
Target market
- Loopio: Mid-market and enterprise focus (1,500+ companies)
- Responsive: Broad range from SMBs (<50 employees) to Fortune 500 enterprises
Customer support
- Loopio: Unlimited support, 24/7 help center, dedicated CSM for enterprise
- Responsive: Standard support (knowledge base), premium support with a dedicated CSM for higher tiers
User reviews
- Loopio: G2 rating 4.7/5 (600+ reviews), G2 Grid Leader recognition
- Responsive: G2 rating 4.5/5 (1,100+ reviews), ranked #1 in multiple G2 reports
Security and compliance
- Loopio: SOC 2 and GDPR compliant with enterprise-grade security
- Responsive: SOC 2 Type 2, GDPR compliant, plus ISO 27001 certified
Best fit audiences:
Loopio appears better suited for established mid-market and enterprise organizations that prioritize comprehensive support and can justify significant annual software investments. Its focus on unlimited support and dedicated customer success management makes it ideal for companies requiring extensive onboarding assistance and ongoing optimization guidance.
Responsive may be more appropriate for organizations seeking flexibility across different company sizes, particularly those wanting to scale from small teams to larger deployments. Its tiered approach and broader market focus, combined with additional security certifications, make it suitable for companies with varying budget constraints and security requirements, though the per-user pricing model may favor smaller teams over large-scale implementations.
Loopio vs Responsive: What do users say?
Loopio users consistently highlight the platform's ease of use and implementation, with reviewers noting it is reasonably easy to implement and fairly intuitive to navigate. Customer support receives frequent praise, with users describing it as fantastic and noting they have not needed to contact support for any issues.
Users appreciate the comprehensive RFP project management capabilities and the Magic AI feature for automated answer filling. The platform maintains strong ratings across review platforms, with users finding it quick to get up and running and effective for managing RFP workflows.
Responsive users emphasize the platform's exceptional ease of use and its intuitive, well-organized interface, which enables quick content management and retrieval. Managers particularly value the real-time progress tracking capabilities and robust reporting features that enable effective oversight of RFP processes.
Users highlight the platform's comprehensive collaboration tools and its discussion capabilities, which facilitate team coordination. The advanced AI features for auto-suggesting and generating answers from existing content receive positive feedback for streamlining response creation. Users consistently rate the platform highly for its workflow automation and integration capabilities with popular business systems.
For more detailed user feedback, readers can explore Loopio reviews on G2, customer testimonials on Loopio's website, Loopio ratings on Gartner, Responsive reviews on G2, and Responsive user feedback on Software Advice.