3 Keys to Aligning RFP Process to Sales Cycle

RFP responses and proposals are a normal part of the sales cycle. However, proposal teams are rarely involved until the RFP hits a sales rep’s inbox. At that point, the deal is often more than 60 percent done, and it’s sent to the proposal team to bring it home. Unfortunately, this late-in-the-game handoff can lead to a fumble and cost you the deal.

In this webinar, we explore how to avoid last minute losses by aligning the sales and proposal teams earlier in the sales process.

Hear practical advice on how to:

  • Engage and interview a variety of sales roles
  • Align proposal builders, sales stakeholders and SME contributors
  • Find quick wins, gain sales buy-in and share results

Hosted by RFP process expert, Kelly Barnard CF APMP, you’ll learn how this approach leads to better collaboration, more compelling win themes and improved results. Watch the webinar now to get started.

On-demand webinar library

Check out our past webinars to learn time-tested strategies for responding to RFPs, managing company knowledge, and crafting deal-winning proposals.

2023’s biggest proposal trends are sure to have a major impact on your 2024 RFP team planning. For example, how will you address AI moving forward? Listen in as RFP team leaders from Cohesity and Gallagher discuss topics you should be thinking about for 2024, including technology trends, budget implications and team training and retention.

Purchasing software is a big commitment. In addition to vetting functions and features for end users, leadership and stakeholders must understand the bigger value to the business. View this webinar to learn how to get the most out of your proof of concept (POC), from setting goals and determining key players to building a business case for internal approval.

New research from Callan Consulting has unearthed actionable steps proposal teams can take to ensure they’re performing at their highest level. The research found that top proposal teams win 16% more RFPs and generate 55% of revenue from RFPs compared to 41% of revenue generated by other teams.