ERIC WITTLAKE, Sr. Director of Category and Product Marketing at 6sense

Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.

Tune into this 15-minute conversation to hear Eric’s take on the role content plays in the sales process, including:

  • The importance of involving buyers into the selling process,
  • What personalization means for content (and what it doesn’t mean), and
  • How to enable sellers to better leverage content.

On-demand webinar library

Check out our past webinars to learn time-tested strategies for responding to RFPs, managing company knowledge, and crafting deal-winning proposals.

2023’s biggest proposal trends are sure to have a major impact on your 2024 RFP team planning. For example, how will you address AI moving forward? Listen in as RFP team leaders from Cohesity and Gallagher discuss topics you should be thinking about for 2024, including technology trends, budget implications and team training and retention.

Purchasing software is a big commitment. In addition to vetting functions and features for end users, leadership and stakeholders must understand the bigger value to the business. View this webinar to learn how to get the most out of your proof of concept (POC), from setting goals and determining key players to building a business case for internal approval.

New research from Callan Consulting has unearthed actionable steps proposal teams can take to ensure they’re performing at their highest level. The research found that top proposal teams win 16% more RFPs and generate 55% of revenue from RFPs compared to 41% of revenue generated by other teams.