Confidently decide if an RFP opportunity is a good fit for your business.
It’s easy to get excited when you receive a new RFP. However, before you jump into creating a proposal you should consider if the value of the opportunity outweighs the cost of responding. A bid or no-bid checklist can help you approach this decision strategically and weigh all the pros and cons.
The bid or no-bid checklist weighs:
- Immediate and future opportunity value
- Required business resources
- Risks and likelihood of winning
If your go/no-go process reveals the RFP isn’t a fit. It’s wise to send a no bid letter so the customer knows you must decline to bid, but are open to other opportunities.Using the bid or no-bid checklist can help improve the win rate of your proposal team and grow your business. Download the checklist scoring template to get started. As a bonus, the downloadable checklist also includes a helpful no-bid letter template.
Wendy Gittleson
Senior Copywriter @ Responsive
With more than a decade writing for B2B and B2C tech companies, Wendy specializes in making complicated software feel approachable and worth buying. She's written across SaaS, hardware, and cloud. This means she understands the evaluators, the decision-makers, and the proposal teams trying to win them over. The Bay Area tech scene shaped her early; she's been writing about it ever since.