AI is now an undeniably integral part of Strategic Response Management (SRM). The tougher challenge is proving it’s working, and doing it in a way that stands up to executive scrutiny, governance expectations, and real buyer pressure. In this panel discussion, we’ll bring the latest 2026 State of SRM research to life through practical, real-world perspectives. We’ll unpack what the data says is changing right now: the shift from AI experimentation to evidence, accountability for results (not activity), and the move from automation to orchestration across people, process, and AI. Join Tara Motter, Director of Proposals at Blackline, and Jennifer Cannizzaro, VP Product Marketing at Responsive, for a candid conversation about what it takes to build an SRM program you can defend, fund, and scale, including how to define ownership, strengthen trust in answers, and make SRM impact visible to leadership.