LevelUp Part 2: The Evolving Role of Content with Eric Wittlake

Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.

Tune into this 15-minute conversation to hear Eric’s take on the role content plays in the sales process, including:

• The importance of involving buyers into the selling process,
• What personalization means for content (and what it doesn’t mean), and
• How to enable sellers to better leverage content.

Eric Wittlake is a Sr. Director of Category and Product Marketing at 6sense.