A peek at what's inside the report
The new pace of pursuit
Firms are facing a more demanding buying landscape: 76% say decision cycles are dragging out, yet clients still expect faster and more tailored responses.
From response to revenue
Bid and proposal teams are increasingly seen as strategic business partners, with nearly 80% of firms saying they’re a direct and significant contributor to revenue. But their tools are lagging behind their impact.
All in on AI
Only 13% of firms have fully deployed AI for RFP responses, but most are trialing or considering it. Use cases are expanding rapidly, and most firms are achieving ROI within the first year.
The new pace of pursuit
Firms are facing a more demanding buying landscape: 76% say decision cycles are dragging out, yet clients still expect faster and more tailored responses.
Featuring insights from
industry leaders
Change always comes with resistance. The key is finding your champions. Start small, show the data, and bring your allies in to help tell the story.
Over time, I think we’ll see AI agents talking directly to other agents, reinventing how firms, consultants, and clients exchange information. That’s where I think the industry’s headed. And it’s why leadership has to see AI not just as an IT initiative, but as a core business lever — something that drives better communication, smarter decisions, and stronger relationships.
Change always comes with resistance. The key is finding your champions. Start small, show the data, and bring your allies in to help tell the story.
Over time, I think we’ll see AI agents talking directly to other agents, reinventing how firms, consultants, and clients exchange information. That’s where I think the industry’s headed. And it’s why leadership has to see AI not just as an IT initiative, but as a core business lever — something that drives better communication, smarter decisions, and stronger relationships.
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