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Why you need the ultimate library for your RFP responses

Why you need the ultimate library for your RFP responses

People from unique business units respond to RFPs, and only a select few have “RFP management” listed in their job […]


Category: Tag: Content governance software

Why you need the ultimate library for your RFP responses

Why you need the ultimate library for your RFP responses

People from unique business units respond to RFPs, and only a select few have “RFP management” listed in their job descriptions. Because various content contributors must band together to create quality responses, this content must be centralized and accessible.

In reality, response content is scattered across spreadsheets, Google Drive folders, or perhaps a content management system. The result of a disjointed RFP response process is apparent in these survey responses about top challenges:

  • 43% of SMEs are spending too much time on RFP responses.
  • 50% of proposal managers can’t keep content up-to-date and accurate.
  • 43% of marketers are wearing too many hats and don’t have time for RFPs.
  • 68% of salespeople struggle with focusing on sales-related activities.

So, what is the secret to more efficient RFP content management? You need the ultimate Content Library for your RFP responses.

It’s time to address your RFP content production cycle

With the high number of RFPs you’re responding to, you know you don’t want to start from scratch with each response. It will only be more time lost when you don’t have any to spare.

Perhaps your response management team has already recognized the importance of having an Content Library, but the best they could come up with is a workaround. Keeping up with a spreadsheet database is practically a job on its own and searchability isn’t the best. And, how can you begin to keep graphics or supporting attachments organized?

38% of content marketers said the production of content was by far their biggest challenge. Even if you are not a marketer, you are undeniably a content creator if you respond to RFPs. The same content creation challenges ring true in the response process.

Your RFP content production cycle should include an easy way to:

  • Find content.
  • Create content.
  • Customize content.
  • Review content.
  • Format content.
  • Audit content.

RFP software is a dedicated solution that provides a robust, collaborative Content Library to meet all of your RFP response needs. Best of all? It’s easy to use.

What to expect from the ultimate RFP Content Library

We’ll admit…the word “ultimate” gets thrown around a lot in the business world. But, when you modernize your RFP response process with RFP software, you truly have the ultimate RFP Content Library at your disposal.

Because you are working within a dedicated solution for responders—rather than a system of workarounds—you’ll enjoy many benefits that positively impact your RFP content lifecycle.

Store marketing-approved content in one place

Most marketing departments are in charge of approving content for RFP responses. Your Content Library serves as a centralized location for marketing approved content to keep the RFP process moving forward smoothly. When approved content is sitting in an email or Excel, it can easily slip through the cracks and delay progress.

Stitch quality content together quickly

An RFP software Content Library gives you an option to browse various responses for a similar question in historical RFPs. Quickly stitch together high-quality responses to customize your response for a better chance of closing the deal. It’s never one-size-fits-all for RFP responses, so it’s important to have that level of control over your content.

Organize your Content Library to easily find content

The key to an organized Content Library is using tags—something you would be hard-pressed to pull off in a spreadsheet. Tags might include: security, architecture, pricing, customer references, terms and conditions. Narrowing down your response content hunt with effective tagging makes searching highly targeted and efficient for your team.

Automate response content and customize

How great would it be if an answer was already generated for you in your Content Library? Going the extra mile, a recommendation engine takes searching out of the equation entirely—a lot like the auto-suggest features you’re familiar with in other search platforms or email solutions. And you’re never stuck with the recommended answer, because you have the power to customize it.

Optimize responses with content audits

Your Content Library is a living breathing resource, and there are times when it needs a cleanup or refresh. Having a workflow option where the system periodically sends out a friendly content audit reminder to content owners will help everyone stay on top of RFP responses, so they are always relevant and optimized.

89% love having a centralized Content Library

Whenever we ask responders about their favorite RFPIO feature, the Content Library is consistently the top choice. 89% of responders love having a centralized Content Library, because they have unmatched abilities when it comes to storing, organizing, and accessing responses—especially when compared to a previous manual process.

As the Manager of Sales Solution Architects at LexisNexis, Jeff Skott achieved content management mastery and reduced his response time by 25-30%. Watch the video to learn how Jeff gained these superpowers after transforming his Content Library.

How RFPIO enables Progress to collaborate across a global team

How RFPIO enables Progress to collaborate across a global team

Jonathan Read is a sales engineer at Progress, a company that enables customers to deliver modern, high-impact digital experiences. A self-described “do-er” and “hater of inefficiency”, he does everything possible to streamline complicated processes.

At Progress, sales engineers like Jonathan are responsible for responding to RFPs. Before automating their response process, a sales engineer would complete an RFP by answering each question one-by-one. Without a technological solution to support their process, Jonathan estimated a single RFP might take up to six hours to complete.

He knew there had to be a better way to respond to RFPs—and he was determined to find it. And so was Gary Clink, the Head of Global Technical Enablement.

Gary and Jonathan teamed up to implement a solution that would enable their sales engineers to quickly create sales proposals and make company knowledge easily accessible to everyone across the global organization.

They decided that RFPIO was exactly what they needed to push their response process to the next level. With RFPIO, the team saw three key improvements to their response process.

Breaking down knowledge silos with a content management system

Under Progress’s previous response model, the most up-to-date product information was siloed in the brains and hard drives of certain individuals. The absence of a referenceable content library meant that anyone who needed to find a certain tidbit of information would have to reach out to those individuals directly.

That’s why the biggest thing that stood out about RFPIO was the consolidated Content Library and the ability to extend user licenses to as many people as they’d like, both inside and outside the organization.

While the Content Library itself streamlined the RFP process by storing previous RFP answers in one place, the unlimited licensing model opened up a vast, searchable knowledge base to both employees and external partners.

This significantly accelerated the employee and partner onboarding process, because employees and partners could simply search for the answer they were looking for in the Content Library—rather than tracking down the right sales engineer who could answer their question.

As security risks escalate, and as proving compliance has become necessary for both acquiring new customers and retaining existing ones. Progress began leveraging RFPIO for answering DDQs (due diligence questionnaires).

Gary noted that, “Although we adopted RFPIO initially to help co-ordinate and respond to complete RFI and RFPs across the breadth of our company portfolio (which it continues to do brilliantly!), we found that, particularly in light of complex trojan hacks within our competitors’ solutions, that more and more companies want to confirm corporate security compliance.”

RFPIO enabled Progress to answer the questionnaires as well as develop and maintain their customer base.

“RFPIO not only simplified the whole process of answering hundreds of complex questionnaires for us, allowing us to build a comprehensive library of standard answers to regulatory questions – speeding up response times and ensuring consistency, but also became a key differentiator during renewal cycles and negotiations – critical to customer retention and attraction.”

Collaborating across a global team using advanced collaboration tools

Jonathan knew from experience that when an RFP contained questions that required input from more than one team, it was challenging to know who was best-equipped to respond—especially considering Progress’s team is scattered in countries all over the world.

With RFPIO’s advanced collaboration tools, legal teams, financial teams, and other subject matter experts can easily contribute to RFPs. All responders like Jonathan have to do is @-mention the person or team they need help from directly on the question itself—allowing teams to collaborate within the tool and not in lengthy email chains.

Enhanced collaboration and access to a single source of truth are already improving Progress’s response process. Shortly after implementing RFPIO, a sales engineer in Australia—who had only recently started at the company—was able to collaborate with sales engineers in Bulgaria and product managers in the United States to complete an RFP in just a few days.

Building a multilingual knowledge base

As a global organization, Progress receives and responds to RFPs in multiple languages. For example, if a German-speaking prospect engages with a German-speaking sales team and issues an RFP in their language, the prospect would be unpleasantly surprised if all the answers came back in English.

With RFPIO, Progress can layer a single answer in multiple different languages, enabling their global team to store sales content in their own language (and the language of their prospects), so they can easily respond to sales queries and other RFPs.

Additionally, as a company with a multi-product portfolio, Progress wanted a response management solution that could create separate content collections for each of their different product types.

This feature became unexpectedly useful in the midst of a global crisis when Progress began receiving many questionnaires requesting assurance that Progress could continue to fulfill their SLAs. To navigate this crisis, Progress’s legal team worked to populate a new collection with standard (legal-approved) answers specific to the crisis so the rest of the team could quickly and consistently respond to these inquiries.

A faster way to respond

Jonathan has wanted to fix the RFP process for about a decade and RFPIO was exactly the efficiency solution he was imagining.

A few weeks ago, a partner representative approached him with an RFP they were very behind on and needed to submit the next day. In the past, Jonathan says this would have been an all-night session for him. With RFPIO, he and one other marginally technical person were able to respond to all 70 questions in less than two hours.

When asked how he felt about his RFPIO experience so far, Jonathan enthusiastically remarked, “RFPIO has changed my work lifestyle in the things we can do and repeat. And it’s so great that the RFPIO team is so flexible with the product and finding new things we can do with it—we can’t wait to keep going with this thing and push it to new limits.”

“With RFPIO, one other marginally technical person and I were able to respond to all 70 questions of an RFP in less than two hours. Before, this would have been an all-night session for me.”


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