LevelUp Part 1: The Evolving Role of Content with Asher Matthew

ASHER MATTHEW, VP of Revenue at Demand Matrix

Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.

Tune into this 15-minute conversation to hear Asher’s take on all things content, including:

  • Why relevancy is so important to content creation,
  • How content can bridge the gap between sales and marketing teams, and
  • How content creators can make sure their content is buyer-centric

On-demand webinar library

Check out our past webinars to learn time-tested strategies for responding to RFPs, managing company knowledge, and crafting deal-winning proposals.

Join Responsive and Netsmart SRM leader Andrew Mersman as he shares his firsthand experience and outcomes of implementing AI to save time, improve responses and mitigate risk across all information requests — from RFPs to RFIs, DDQs and more.

2023’s biggest proposal trends are sure to have a major impact on your 2024 RFP team planning. For example, how will you address AI moving forward? Listen in as RFP team leaders from Cohesity and Gallagher discuss topics you should be thinking about for 2024, including technology trends, budget implications and team training and retention.

Purchasing software is a big commitment. In addition to vetting functions and features for end users, leadership and stakeholders must understand the bigger value to the business. View this webinar to learn how to get the most out of your proof of concept (POC), from setting goals and determining key players to building a business case for internal approval.

New research from Callan Consulting has unearthed actionable steps proposal teams can take to ensure they’re performing at their highest level. The research found that top proposal teams win 16% more RFPs and generate 55% of revenue from RFPs compared to 41% of revenue generated by other teams.

1 2 3